Digital signage or screen media refers to a silver casting form that involves displaying multimedia content in public places for advertising or informational purposes. Digital signs consist of a playback device or computer that is connected to a bright, large digital screen like a plasma display, LCD or LED.
Mainly used in bus stations, airports, medical facilities, office buildings, libraries, school, store and various public venues, a digital sign can be used to display different types of information according to goals and needs. When connected to computers, the variation can be done over a propriety network connection or the internet.
Digital Signage Technology
Digital signage technology continues to gain popularity at a rapid rate. Its growth is unprecedented with more businesses choosing to use it to fulfill their range of marketing needs. There are numerous benefits that are associated with using digital signs to make people aware of interesting and new things as well as advertising. With the advances in technology, dynamic content can be produced through digital signage. WordPress has helped to increase the possibilities.
WordPress has gone beyond being a commonly used blogging platform. It has evolved over the years and currently powers millions of sites and serves as a dynamic and effective website host. The content management system enables hosting, theme development and functionality plugins. Several advantages can be gained by using WordPress as a promotional tool for digital signage templates.
- WordPress is persistent and highly popular– This creates the guarantee that many people will be reached and access to digital signage information will be widespread.
- WordPress is easy to use– With a user-friendly interface, uploading a blog post, an image and other content is fast and simple. This can save you the time that is typically used for modifications and formatting in other sites.
- WordPress is cost-effective– For businesses that have stringent businesses or financial constraints, WordPress is a worthwhile solution. You will be able to host your blog without financial concerns.
- Enterprise software programs for digital signage can be costly– WordPress is an affordable and open source alternative.
WordPress is safe- While hackers can use plugins as a route to access the system, WordPress is secured with very safe plugins that have been installed. Safety is a key consideration that makes WordPress worth considering. WordPress provides regular security updates and is committed to addressing security concerns.
- The dynamism of WordPress makes it possible to customize sites and improve their visual or aesthetic appearance. Giving your visitors a memorable and unique appearance increases the likelihood of them coming back.
- Blogging services are offered by WordPress. This is an opportunity that you can take advantage of in order to market your digital signs by using WordPress blogging platform. Blogging can be considered as an effective way to promote a site.
- The URL dependency of WordPress means that you can control your site while using any device. This eliminates the challenge of moving around with one device.
Digital Signage Menu Boards
Digital menu boards are among the fastest growing sectors of digital signage. As regulations and laws change, many restaurants are experiencing the benefits of taking the digital route in comparison to the option of conventional menu boards. Aside from the aesthetic advantage that digital has over print or static, there are many more reasons to go digital.
Updates and Changes
Digital signage menu boards can be easily updated or changed to comply with healthcare laws as they are enforced. These types of menu boards provide an easy way that restaurants can use to alter the information that is presented on the boards. This allows eateries to remain compliant with new regulations and laws.
- With a few clicks, prices can be changed or new menu items can be added. Whether the boards are maintained automatically or manually, pricing and menu items can be managed from remote locations in order for restaurants to receive the updates.
- The menu can be automatically changed based on the audience, day, time or whenever necessary. This means that you no longer have to flip from lunch to dinner or change transparent inserts.
- Digital signage menu boards make it possible for restaurants to automatically schedule their menu changes. Whether you are targeting a particular demographic, day of the week or time of the day, digital signage menu boards give restaurants a simple and effective method to display relevant items on the menu.
Impact on Sales
Digital menu boards provide a major opportunity to display complimentary items and increase sales. High-resolution screens give viewers a clearer visual of the screen unlike static images.
Digital signage along with the WordPress platform can help you stop losing customers and increase sales. Get started with the accessible open source software for digital signs. Digital signage is a revolution in the world of marketing. It is efficient and effective along with being flexible and versatile. It has provided an alternative to carbon print marketing. Embracing digital signage enable you to harness the power of technology.